It’s So Political
Here we go again.
Another political season is fast approaching and voters will begin to get inundated with all kinds of messages from all sides. Politics has become a spectator sport of sorts with candidates attempting to outdo each other with advertising designed to frighten, empower and otherwise get attention. You’ll see political TV all over the place. You’ll hear political radio more and more.
And, chances are, you’ll probably get tired of it all.
No matter what side of the aisle you sit on, the constant bombardment is coming. As media pros, we certainly understand this world. It’s always interesting to build media programs and campaigns for candidates. It can be exciting and fast-paced.
What will be interesting to see is how the digital world will impact the race. As we took a spin around a few candidate’s sites and social media, we noticed a few things, especially on Twitter:
- Bill Bradbury’s Twitter link was broken.
- Chris Dudley’s page took a long time to load (but it seemed to be better later in the day).
- John Kitzhaber has the most Twitter followers (by quite a bit).
- John Kitzhaber doesn’t tweet very much.
- Allen Alley is pretty consistent with his tweets.
- There are quite a gap between Chris Dudley’s tweets.
We know that social media is just a small part of the equation. But, every little bit helps. It seems that Allen Alley is taking some good pages from the Obama (ironic) playbook with a strong digital presence that is more consistent than the others at this point.
Don’t get us wrong, the vast majority of action is going to be in traditional media. But, leveraging that content, in addition to creating more proprietary content in social media, will certainly create a full picture for the candidates. And that could mean the difference to voters who are sitting on the fence.
The fact is, each vote really does matter.
Just ask Al Franken.
Tags: blog, media, oregon governor, political advertising, social media
