Success In The Hispanic Market
We had always known that we needed to explore the Hispanic market and Hispanic marketing more. After going through data and articles, we thought we had a decent idea of the direction to take this. But, we knew that it was going to take something more to get it where it really needed to be.
That’s when we met Fernando Sobrevilla.
Fernando worked in Hispanic media for years. Prior to that, in his native Peru, he worked for an advertising agency. What’s most impressive about Fernando is that he understands advertising, marketing and media. What’s even more impressive is that he understands the nuance and unique nature of the market. That’s why he does everything with authenticity and care.
One of our clients was looking to reach the Hispanic market. Fernando immediately understood how they could connect in an honest, authentic way that would increase traffic. Within a month, through a combination of traditional media (in this case radio) and promotion of a weekly bus line, attendance has expanded rapidly. Most importantly, though, this program has created great affinity for our client.
Fernando is a great testament to completely and holistically understanding the Hispanic market. It’s one thing to do a “buy” in the Hispanic market. It’s quite another to have a brand and advertiser more “embedded” in the culture because they took the time to completely understand their market.
In our case, our understanding came from Fernando and we couldn’t be happier to have him as part of the team. If you’re looking to be part of the ever-expanding Hispanic market, please contact us — we’ll set up a time for you to meet Fernando and see all of the new possibilities that await you.
Tags: advertising, blog, hispanic marketing, media, run spot run
