Case Studies
Goodwill Industries of the Columbia Willamette
| Goal: | Create a campaign to increase donations throughout the year leading to higher sales at the retail level. The focus was on donor activity as the foundation of building sales. |
| Campaign: | The campaign was designed to show consumers the impact that their donations have on the community and the people who work at Goodwill. By using real employees and real success stories, Goodwill was able to effectively share the good work of the organization. |
| Media: | Television |
| Results: | Each year, Goodwill of the Columbia Willamette continues to be the #1 Goodwill in the United States by increasing donations and sales. Run Spot Run has built this relationship over 9 years and has helped build Goodwill of the Columbia Willamette into the model by which others around the country emulate. |
| Link: | www.meetgoodwill.com |
Oregon College Savings Plan
| Goal: | Encourage Oregonians to participate in the Oregon College Savings Plan to help save for their children’s college educations. Create awareness of the plan and show its importance to the state and families that have children planning on attending college. |
| Campaign: | The Oregon College Savings Plan has leaned heavily on testimonials and the stories of Oregon youth who are planning on attending college. These real stories humanize the hopes and desires of Oregon’s future college students. The campaign, by TGF Productions, Inc., also gave specifics on how to effectively participate in the plan. |
| Media: | Television Radio Sports Sponsorships |
| Results: | Since 2007, there has been consistent growth each month. Even in 2008, with a challenged economy, the client saw steady improvement month-to-month. In May 2008, the Oregon College Savings Plan set a new participation record, far exceeding expectations. |
| Link: | www.oregoncollegesavings.com |
